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New IT Trailer Will Remind You Why We’re Afraid Of Clowns

Afraid of clowns? Well, watch out: the new It trailer is about to give us nightmares. The first trailer of Andres Muschietti’s film has dropped, and it is, as expected of a Stephen King film, pretty terrifying.

It tells the story of a group of children who try to investigate the disappearances occurring in their small Maine town. They eventually find the cause: the clown Pennywise, who is a thousand times scarier than his name lets on. The film is an adaptation of King’s 1986 book, and has already seen the big screen once in 1990, with Tim Curry in the eponymous role. This time, we’re getting Bill Skarsgard as the evil sewer-prowling clown.

I Saw Something

The It trailer begins with a young boy sailing a paper boat down puddles in a heavy rain. As he chases after his boat, he accidentally knocks his head on a safety barrier, and the boat slips into a storm drain. He peers into the gutters – and Pennywise’s face pops up for the first time.

Even though one expects it, the jump scare still drapes the rest of the It trailer in thick tension. The music is tense, the colors are muted and foreboding, and none of the characters on screen so much as cracks a smile. Through some narration, we learn that the town is plagued by disappearances of both adults and kids. Some of the neighborhood kids – the Losers Club – start their own investigation of the mysterious vanishings. They note that the disappearances seem to be linked to the sewers.

They eventually turn on a slide show projector – which begins moving by itself. The children begin panicking, with one screaming, “Turn it off!” Slowly, the projector reveals Pennywise’s face for a second time.

Every scene of the It trailer after that is frightening for its own reasons. Even a simple, floating red balloon manages to be ominous.

Something New

On paying the evil clown-like entity, Bill Skarsgard has admitted that he’s not going to be emulating Tim Curry’s previous portrayal.

“I’ll never be able to make a Tim Curry performance as good as Tim Curry,” he said.

Skarsgard has however, figured out just what makes his version of Pennywise tick: “It truly enjoys the shape of the clown Pennywise, and enjoys the game and the hunt… What’s funny to this evil entity might not be funny to everyone else. But he thinks it’s funny.”

Well, no one’s going to be laughing when It hits theaters on September 8, 2017.

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