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Barbie Movie: Amy Schumer to Play Mattel’s Iconic Doll in Live Action Film

Standup comedian Amy Schumer, known for her casual discussions of sex and politics, is reportedly in talks to star in Sony’s live-action Barbie movie.

Despite working on numerous drafts by top female writers for several years, producers finally cracked the code after almost two years with a “funny empowerment take” that sparked the interest of Schumer. They actually made her want to fit it into her busy movie schedule. Sony Chief Tom Rothman even personally brought the script to Schumer and pitched the take to her.

Barbie Movie Storyline

The 35-year-old actress will play a character from Barbieland, among all of the 180 different Barbie characters beloved by doll collectors. Schumer’s character gets kicked out of the group because she was not perfect.

She then goes on an adventure in the real world, in her cutesy eccentric glory. According to Deadline, she will realize that “the key to happiness is belief in oneself, free of the obligation to adhere to some of the unattainable standards of perfection.” Barbie then returns home to save her fellow dolls.

With Schumer in the lead, the studio is hoping to make an imaginative family comedy that “will put a contemporary spin on beauty, feminism, and identity,” as per The Hollywood Reporter.

Barbie Dolls’ Popularity

Barbie dolls have been a child’s favorite dating back in 1959 and has been a global brand power house since then. California-based Mattel is also one of the biggest toy brands in the world, raking in US $3 billion dollars annually. However, the changing shape of self-image and race has generated much debate for the company over the years.

In 2014, Sony bought the rights to produce the film from the toy brand giant.

Amy Schumer draws flak after landing lead role?

Schumer’s casting is sure to raise eyebrows, as often as her controversial comments surface in whatever medium.

Her involvement in the new Barbie film comes as no exception, for two reasons: First, Schumer goes against Barbie’s image of being a svelte beauty (which is actually great because Schumer trumps that stereotype across her projects) and secondly, she has already cultivated a brand that may clash with Mattel’s image of a gal who has unlimited career options.

Schumer has also recently wrapped production for Dreamworks’ PTSD flick Thank You For Your Service. To date, a director for the Barbie movie has yet to be named. No announcements regarding the movie’s release date has been revealed.

 

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