Netflix dominates the millennial generation’s viewing preference. The survey results show that the kids of today are not interested in watching what’s on television, but they are far more interested in what’s online.
The generation of couch potatoes also known as television addicts slowly disappears. They are now being replaced with Netflix addicts. Streaming Observer reports that according to a new study, the streaming giant dominates the teen’s viewing habit.
Netflix: Teen’s Preferred Streaming Website
The outlet reports that from the 5,500 US Teens they surveyed, 38% of them says they get their daily video consumption from Netflix. YouTube came in second with 26%. Meanwhile, cable television only came in third with 23%.
The source posed a question whether “live television” matters for the millennial generation. The outlet highlighted that even though cord-cutting is on the rise, the millennial age bracket grew up with “on-demand content.”
The publication reported that this generation was never used to waiting for their shows or series to air. Rather, they watch content on their own schedule, at their own pace. Moreover, the outlet noted that “appointment viewing” is something millennials are not accustomed to and will never be interested in.
— Albert Ruiz (@databreak) April 10, 2017
Teens And Their Smartphones
The source notes that YouTube reaches about one billion viewers worldwide and is presently reaching the 18 to 24 demographic. Meanwhile, Mobile Marketing Watch reports that mobile video’s biggest fans are the teens.
This is because they spend most of their time on their smartphones. They are either watching a movie or series, surfing the internet or chatting with their friends. With everything they need in just one device, why would they want to add a separate device that they need to maneuver when everything is just a click of a button on their phone.
The publication reports that Common Sense Media released statistics that nearly 80% of their respondents are ages 13 to 18. If they don’t have a smartphone, they will more or less own a tablet, a video game console or a laptop.
— Lidwine Sauer (@SauerLidwine) April 13, 2017
The initial report notes that these statistics and survey results reveal that this is all good news for the streaming giant and reaching to a younger demographic will eventually translate to paying subscribers in years to come.
Reed Hastings and Marc Randolph were the founders of America’s entertainment company, Netflix. The streaming service airs television series and movies on-demand. In January, Netflix clocked in a total of 93 million subscribers worldwide, including more than 49 million subscribers in the US. Do you think over time Netflix will completely dominate cable television?