From cats playing chopsticks using chopsticks to makeup tutorials, YouTube offers a diverse selection of videos one can possibly imagine. Because of this, the website turned into a multi-billion dollar industry where ordinary people can rise to stardom. Moreover, channels led to many YouTubers earning more than some Hollywood actors and become Millennial Bosses in YouTube.
Most of the craziest or even the simplest ideas in YouTube came from millennials as the audience also came from the same generation. Let us take a look at who among these Millennial Bosses in YouTube rule among the harsh jungle.
Millenial Bosses In YouTube: Pewdiepie and Nigahiga
Last year, Swedish vlogger Felix Arvid Ulf Kjellberg aka Pewdiepie earned a staggering $12 million. His videos show him as he commentates on video games as he plays. His audience loved not only his videos but his personality as well. The 25-year-old gamer knows how to interact with his subscribers whom he calls as Bros.
Another YouTube star under 30 years old is Ryan Higa also known as NigaHiga. This Hawaiian-born college dropout posts comedic and parody videos while at the same time teaches his target audience his morals. Unlike other comedian YouTubers, NigaHiga addresses social issues while being consistent with his comedic brand. Ryan considers himself and the millennials as influencers according to his 30 Under 30 Spotlight interview at Forbes.
Top Youtube Earners in 2016 Updated List
This year, Pewdiepie steps down to 2nd place as the most subscribed YouTube channel while Scarce stole the top spot. Scarce post videos of himself as he commentates about the issues and news among his fellow YouTubers. Another gamer Youtuber, Fernanfloo dropped into number 3 spot and Simply Nailogical’s hilarious nail polish tutorial videos skyrocketed to number 4.
Lately, The Late Night Show with James Corden became popular earning the 5th spot. Comedian James Corden’s Carpool Karaoke with artists like Bruno Mars, Lady Gaga and Adelle became viral that everybody just wanted more.
These statistics show how millennials creativity when targeting their audience’s attention. If you aspire to be one of the Millennials Bosses in Youtube someday, these Youtubers all have one tip: do something that you really enjoy.