According to an Mnet Asian Music Awards 2016 Update, YG Entertainment artists will not attend the annual event.
Although several artists were nominated for awards like Best Music Video, Artist of the Year, and Song of the Year, the agency announced on November 22 that none of their artists will participate in MAMA 2016. A source from YG Entertainment told Star News that their artists have schedules for December.
The source said, “Our agency artists have schedules in December and it was decided that it would be difficult for them to attend the 2016 MAMA. We have also informed Mnet that they will not be able to attend.”
What’s in store for YG Artists this December?
Schedules include upcoming year-end concerts, celebration of the 10th-year anniversary of titan boy group Big Bang, and track releases from Psy and Sechs Kies. Big Bang will also release a new album, “Made”, on December 12.
The source also clarified that there is no conflict between YG Entertainment and Mnet. According to All Kpop, the source said, “We hope there won’t be any speculations or misunderstandings.”
Mnet’s Reaction to YG Artists’ Absence?
Mnet held a press conference on November 24 for MAMA 2016. Director Kang Hui Jeong said, “Artists give a lot of consideration regarding the date of MAMA beforehand. Meanwhile, our nominees get announced and [they] make preparations.”
Regarding YG’s absence, Kang said, “In the case of YG, we expressed our intention for them to participate and heard that they will be unable to participate due to overseas schedules. It is very unfortunate. We respect YG’s decision.”
Mnet Asian Music Awards, abbreviated as MAMA, is one of the biggest K-Pop music awarding ceremonies held every year by CJ E&M. Well-known actors, actresses, musicians, and celebrities participate in this event. Some awards that can be given to the winners are Album of The Year, Best Male Group, and Best Female Group. YG Entertainment’s Big Bang and 2ne1 are prominent for dominating the awards ceremony. Big Bang received five Daesang awards while 2ne1 had four. With the agency’s lack of attendance, many are curious to see the results especially in the categories where YG artists were nominated.
The Mnet Asian Music Awards 2016 will be held on December 2 at AsiaWorld-Expo in Hong Kong at 7 PM.