Nike has announced a performance hijab to better cater to the needs of Muslim female athletes. On Tuesday, the sports giant unveiled the Nike Pro Hijab in response to the increasing number of women in Islamic society “embracing sport.”
Nike Pro Hijab: The Inspiration Behind The Product
“The Nike Pro Hijab was designed as a direct result of our athletes telling us they needed this product to perform better,” Megan Saalfeld, a Nike spokesperson, told Al Arabiya English. During a sports visit to the company’s sports lab in Oregon, Emirati Olympian Amna Al Haddad told the brand that that she wanted “just one hijab she could wear and could hand-wash in the sink every night during competitions.”
Nike then developed the hijab with Haddad and other Muslim athletes, including figure skater Zahra Lari.
“I was a bit emotional to see Nike prototyping a Hijab,” Lari said. “I’ve tried so many different hijabs for performance, and so few of them actually work for me.”
Throughout the process, the brand also got feedback from advocates and local communities to ensure the design met proper cultural requirements.
“The final, pull-on design is made from durable single-layer Nike Pro power mesh,” the company said. Nike called the mesh its “most breathable fabric.” The hijab will also come in dark and neutral colors.
Can’t believe this is finally here!! The Nike Pro hijab !! So proud to be part of this incredible journey ?? #nikewomen #girlpower #Repost @vivienneballa with @repostapp ・・・ New Nike ‘Pro Hijab’ campaign out today. Featuring Zahra Lari ? _____________ #nike #nikewomen #campaign #prohijab #hijab #justdoit _____________ ?: @viviennesballa
Nike Pro Hijab: Specs, Where To Buy, Release Date
Nike’s newest product first appeared in the Swoosh’s viral video entitled What Will They Say About You? The hijab is set to hit stores in the Spring next year.
Mail Online notes that the hijab took more than a year to create. Nike’r rep Saalfeld also said that “[the product’s] impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport.”
“This movement first permeated international consciousness in 2012, when a hijabi runner took the global stage in London to compete,” the statement further explained.
The pull-on product will be soft, lightweight and stretchy polyester that is both breathable and opaque. It will have two sizes, XS/S and M/L, in order to account for a range of face sizes and shapes.