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Kylie Jenner: Kylie Minogue Wins Trademark Battle

Last year, model Kylie Jenner from the famous Kardashian family submitted an application to trademark her first name in the United States. However, Kylie Minogue opposed this claim citing a “likelihood of confusion” between the two stars. Finally, a decision has been made and the 48-year-old singer won all rights to claim the name entirely hers. At least, for now.

Kylie Jenner vs Kylie Minogue: How Did This Issue Start?

From modeling to becoming an entrepreneur, the Keeping Up With The Kardashians reality star wanted to trademark her name. According to papers filed with the US Patent and Trademark Office (USPTO), in April 2015, Jenner attempted to register the mark Kylie in the US for “advertising services” and “endorsement services.” When hit maker Kylie Minogue found out about this, she was quick to oppose this claim.

A report from Business Insider revealed that Minogue’s representation, Australian-based company KDB, filed a notice of opposition in 2016. There were documents that proved that if Jenner’s application would be approved, this would “confuse audiences and dilute Minogue’s brand.”

Kylie Minogue: Why She Deserves To Use Kylie

The organization also cited existing trademark registrations for the term Kylie that cover entertainment services. For instance, Minogue owns the terms Kylie Minogue darling, as well as Lucky — the Kylie Minogue Musical, and Kylie Minogue.

The company added that Minogue was an “internationally renowned performing artist, humanitarian, and breast cancer activist” while Jenner was a “secondary reality television personality” who had garnered negative attention for her “photographic exhibitionism and controversial posts” on social media.

Kylie Minogue also appeared to speak publicly about the matter on Twitter. “Hello….. My name is KYLIE,” she said, quoting her own 2000 hit song Light Years.

Kylie Jenner vs Kylie Minogue: The Battle Continues

However, BBC goes on to report that the younger Kylie plans to appeal the ruling, as she wants to use her name for future beauty and fashion endeavors — so the battle of the Kylies continues. Last Jan. 19, Minogue withdrew her opposition as per the same source. This allows Jenner’s application to proceed. However, it seems that Jenner has still lost the fight, leaving Minogue as the reigning Kylie.

This raises the possibility that they agreed to a settlement. BBC approached both sides, but Jenner’s lawyers declined to comment, and Minogue’s team did not respond. The USPTO does not comment on individual cases.

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