Collaborations between makeup brands and celebrities are common. For example, Gwen Stefani has a makeup line with Urban Decay. Supermodel Kate Moss has a collection with Rimmel London. The patriarch of the Kardashian-Jenner clan, Caitlyn Jenner is now one among these celebrities in the beauty industry.
For the Kardashian-Jenner family, beauty and fashion is one of their cornerstones. Kim Kardashian boosted the popularity of contouring while Kylie Jenner has her own makeup line. So it is no surprise that Caitlyn will eventually have her own makeup collection from one of the world’s most renowned brands.
Caitlyn Jenner and MAC Collaboration
— MACcosmetics (@MACcosmetics) January 5, 2017
MAC Cosmetics is one of the most popular makeup brands. It’s a high-end brand and so far collaborated with many celebrities like Mariah Carey and Ariana Grande. This year, MAC partnered with Caitlyn Jenner and created a new makeup collection. In April 2016, MAC released a Caitlyn-inspired lipstick called Finally Free. The sales from the product donated to the AIDS Fund Transgender Initiative.
Nearly a year later, her full collection hit the market. The makeup line consists of lipsticks, gloss, bronzer, eyeliner, and fake lashes. These products, to say, are part of praise for Jenner’s new identity. The products are already available online and in physical stores.
Netizens: “I will never buy MAC products again”
Despite that there are positive reviews about the collection, netizens bashed MAC and the collaboration with Jenner. When MAC posted on Instagram regarding the release, many posted negative comments. Some included, “Disgusting AF” and “I will never buy MAC products again.”
One user also echoed the disappointment that RuPaul from RuPaul’s Drag Race didn’t get a collection first. “RuPaul contributed a lot to the LGBTQ community but she only got a lipstick,” the user commented.
Another user wrote, “I don’t care if he or she made a collection. What I care is he or she committed murder and got away with it.”
On the other hand, there were people in confusion about the Caitlyn Jenner collection. Many thought that the products are exclusive for transgenders. However, it is not the case and everyone can use it.
@CaitlynJenner’s collection continues her mission of sharing her transition with the world, championing All Ages, All Races and All Sexes. Here she explains how she encourages people to embrace life, in whatever form they choose! #MACCaitlynJenner is available now, in select markets. Contact your local MAC for availability 🌎